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VIDEO: J. Cole – p u n c h i n ‘ . t h e . c l o c k

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DOWNLOAD VIDEO: J. Cole – p u n c h i n ‘ . t h e . c l o c k

J. Cole has dropped the surprise music video for his song ‘p u n c h i n ‘ . t h e . c l o c k’ without any notice.

It is shot around new York City Watch it below.

On the album’s briefest track, J. Cole raps about the hours he’s spent working—or “punching the clock.”

The intro samples NBA star Damian Lillard’s August 11, 2020, post-game interview after a 61-point game. Dame is known by the moniker “Dame Time,” a name he earned from hitting game-winners. The song title may be a nod to Lillard’s nickname and “point to the clock” celebration.

The bookend of the song samples Lillard’s response to the media after hitting the walk-off three against Oklahoma in 2019’s playoffs. The excerpt highlights the theme of the album, which Cole explained in his 2021 interview with SLAM Magazine:

The Off-Season symbolizes the work that it takes to get to the highest height. The Off-Season represents the many hours and months and years it took to get to top form… the offseason is where the magic really happens.

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